Hearth means home. But it also means fire, the kind that kept people alive through the coldest winters, that they couldn't survive without.

It feels like the truest thing I know about us as humanity. At our core, there's something essential. An inner warmth, an essence, a sense of self that we can't live without and needs tending.

My grandma used to call me sweetheart. When I started making magnets for people's homes, the name Sweethearth just made sense. This is all just one big attempt to help us all tend to that fire. To come home to ourselves. To remember who we are, so we can then feel it... that sweet, safe, warm feeling of truly being at home.